How to Prepare Your Home for Real Estate Photography

Attract More Buyers & Make a Great First Impression Online

Professional photos are one of the most important tools for selling a property in today’s NYC market. Following this Pre-Shoot Checklist will help your photographer work efficiently and capture your space at its absolute best.

Pre-Shoot Checklist

Exterior (or Building Entry)

First impressions start before anyone steps inside.

Move any vehicles away from the front of the building or driveway.
Hide trash cans, recycling bins, hoses, or loose outdoor items.
Trim and tidy plants and greenery; sweep sidewalks, stoops, and patios.
Clean windows and glass doors to remove streaks and fingerprints.
Arrange patio or balcony furniture neatly; open umbrellas if space allows.
For apartments, clear hallways and entry areas of shoes, packages, or mail.
If possible, remove construction signs or delivery boxes blocking the facade.

Interior – General

Clean and clear spaces photograph larger, brighter, and more inviting.

Replace any burnt-out bulbs and match color temperature throughout.
Declutter surfaces; store personal items not included in the sale.
Remove doormats and small rugs that hide nice flooring.
Eliminate pet items (bowls, beds, litter boxes) and any odors.
Open blinds and curtains to maximize natural light.
Turn off TVs, computer screens, and ceiling fans.
Conceal or unplug visible power cords where possible.
Put away shoes, laundry, and cleaning supplies.
Make beds, straighten artwork, and fluff pillows for a polished look.
Remove personal documents or anything you wouldn’t want visible online.

Kitchen

Buyers love a bright, open kitchen — let it shine.

Clear countertops, leaving only a few tasteful items such as a fruit bowl or coffee maker.
Completely clear the refrigerator of magnets, notes, and photos.
Wipe all appliances to remove fingerprints and smudges.
Hide trash cans, dish soap, sponges, and towels.
Make sure the sink is clean and empty.
Straighten bar stools and dining chairs.
Remove calendars or reminders that can date the listing.

Bathrooms

A spa-like feel always photographs best.

Put toilet lids down.
Remove all personal items from counters such as toothbrushes or razors.
Clean mirrors and glass surfaces.
Open shower curtains or glass doors — remove all bottles and soaps.
Place a fresh roll of toilet paper on the holder.
Hide toilet brushes and trash bins.
Hang neatly folded, neutral-colored towels if possible.

Best Practices

A smooth shoot equals better photos.

Do a quick walkthrough with your photographer, then give them space to work.
If the apartment is small, designate a temporary storage area for items moved out of frame.
Arrange for pets to be out of the home or kenneled during the shoot.
Photographers are not stagers — please have the home prepped before arrival.
Don’t rush the session; quality takes time and pays off in your marketing.
For NYC buildings, notify doormen or staff in advance so access and elevator use are smooth.

Extra Tips for NYC Properties

Hide or clean visible window A/C units if possible.
Tuck away extension cords and surge protectors.
For co-ops or condos, clear mailboxes and hallway bulletin boards before common-area photos.
Open terrace, balcony, or rooftop access if you’d like those spaces photographed.

Final Note

Preparation makes all the difference. When your property is photo-ready, your images will stand out online — leading to more views, more showings, and faster offers.

JCC Property Media — Helping NYC agents and homeowners present every listing at its best.